ROUGE 540 — The Liquid Gold | Used by Kim Kardashian · Zendaya
Product Details
The world's most viral luxury fragrance, worn by Kim Kardashian and Zendaya. Jasmine and saffron open with luminous warmth. An amberwood and fir resin heart creates its legendary signature. Cedar and ambergris close with a golden, lasting trail — utterly unlike anything else.
ROUGE 540 — The Liquid Gold is the fragrance that defines modern luxury.
Worn publicly by Kim Kardashian and Zendaya — two of the most influential style icons of the generation — this extraordinary composition has become the most talked-about, most searched, and most desired fragrance in the world.
It opens with a radiant, warm accord of jasmine and saffron — bright, luminous, and immediately unlike anything else. There is a shimmering quality to the opening that is almost impossible to describe and utterly impossible to forget.
The heart reveals the legendary amberwood and fir resin accord that has made this fragrance iconic — sweet, warm, and woody in a way that feels completely original. This is a fragrance with its own DNA.
The dry-down of cedarwood and ambergris adds a clean, golden warmth that lasts for extraordinary lengths of time — present, radiant, and endlessly alluring.
Formulated at 40% oil concentration as an Extrait de Parfum, ROUGE 540 brings the world's most desired fragrance accord to a new level of depth and projection.
The most asked about scent in the world. Now yours.
As worn by: Kim Kardashian · Zendaya
| Top Notes | Jasmine, Saffron, Floral Aldehydes |
|---|---|
| Heart Notes | Amberwood, Fir Resin, Ambrofix |
| Base Notes | Cedarwood, Ambergris, White Musk |
Concentration: Extrait de Parfum | Oil: 40% | Longevity: 10 Hours | Sillage: Very Strong
Occasion: Evening · Date Night · Daily Luxury | Season: All Seasons
Shipping & Returns
Free shipping on all orders. Returns accepted within 7 days of delivery.
You May Also Like
Frequently Asked Questions
Find answers to common questions about our products and services.
Why should I buy from Cologne House instead of a designer store?
Because you get the same luxury fragrance experience at a fraction of the price. Our fragrances are formulated at 40% oil concentration — higher than most designer Extrait de Parfums — which means better longevity, stronger projection, and more value in every bottle. Why pay 5x more for the same feeling?
How long does the fragrance actually last?
Our fragrances last between 10 to 16 hours on skin and even longer on clothing — thanks to our 40% oil concentration. Two sprays in the morning and you are covered for the entire day and evening. No reapplying. No carrying the bottle around.
Are these the same as the original designer fragrances?
Our fragrances are independently crafted recreations inspired by the world's most iconic scents. They are not counterfeits or replicas — they are original Cologne House formulations built to capture the same mood, character, and note profile. Most of our customers say they love our versions equally, and many say they last even longer.
Is cash on delivery available?
Yes. We offer cash on delivery across most pin codes in India. No prepayment needed — smell it first, love it, then it's yours.
What if I don't like the fragrance after receiving it?
If your order arrives damaged or incorrect, we replace it immediately — no questions asked. For unopened and sealed bottles, we accept returns within 7 days of delivery. Our goal is simple — you should love what you receive, and if something goes wrong, we make it right.